Sarah Christine Williams
Founder & Creative Director, Phlaire Creative

Sarah Christine built her career on instinct, grit, and an unshakable belief that the right talent can transform a story. For more than a decade, she’s worked behind the scenes of fashion, film, and media — leading model boards, negotiating high-stakes contracts, and casting for brands that shape culture.

Her journey began in talent management, where she championed models whose presence went beyond the lens. Over time, she became known for curating talent that reflects the world as it truly is — diverse, dynamic, and unforgettable. That reputation led her to launch Phlaire Creative, a boutique agency where casting, creative direction, and brand strategy converge.

Today, Sarah Christine partners with clients to move ideas from concept to reality, building campaigns that feel both intentional and inspired. She is driven by one belief: great work doesn’t just look good, it leaves a mark.